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About Limeberry

Welcome to Limeberry Designs! I’m Dana, the proud owner and the creative heart behind Limeberry. Since 2013, I’ve been on a mission to bring you the cutest, comfiest graphic tees that make you feel confident, stylish, and oh-so-cozy. What started as a small business in my home office has grown into a brand loved by women across the country — and I couldn’t be more grateful!

How It All Began: Limeberry was born from my passion for redefining spiritwear and creating high-quality tees that moms like you actually want to wear — because let’s face it, we deserve better than stiff, scratchy shirts! In 2014, I took a leap onto Jane.com with my first monogrammed baseball tee, and it was a game-changer. We hit our first Million Dollar Sales year while I was still juggling all the hats of entrepreneurship, from shipping and customer service to photography and e-commerce, all while raising my two beautiful daughters, Alyssa and Ava.

From Basement to Warehouse: In 2018, Limeberry moved out of our basement and into our first warehouse, thanks to the incredible support of our loyal customers. During that time, I built a small but mighty team of local women who poured their hearts into every tee, package, and order. We faced the challenges of the pandemic together, and even when Jane.com suddenly shut down in 2023, leaving us without $150,000 owed, we rallied as a community. It wasn’t easy, but I knew Limeberry had a purpose beyond the sales. We pivoted quickly, updated our website, and found ways to reconnect with our amazing customers — because we’re all about finding joy, even in tough times.

Why Our Tees Are Different: At Limeberry, it’s all about comfort, quality, and designs that speak to your soul. We believe in creating tees that help you express your personality, whether you need a little motivation, a laugh, or a nod to your favorite hobby or movie. Our tees are made to wrap you in softness, so you can look good and feel great while cheering on your kid’s game, enjoying a girls’ night out, or just kicking back at home.

Our Community: We’ve had the pleasure of connecting with over half a million customers and have received more than 30,000 5-star reviews (and counting!). Each of you is a part of the Limeberry family, and I’m so thankful for the love and support you’ve shown us over the years. From small town Illinois to homes across the country, Limeberry is all about celebrating love, faith, family, and of course — YOU.

So, welcome! Take a look around, shop your new favorite tees, and know that every design has been made with a whole lot of love (and a little bit of sass). We can’t wait to see you rock your Limeberry looks!

Meet Dana

Hey there, I’m Dana — founder of Limeberry Designs, wife to Kevin, and mom to two amazing daughters. I’m all about creating graphic tees that are high-quality, super soft, and full of personality, designed for busy moms like me who want to look cute while juggling everything life throws our way.

When I’m not dreaming up new designs or running the business, you can find me traveling (I’m always planning our next family adventure), shopping for the best deals, or just enjoying time with my crew. Whether it’s a beach trip or a Disney, family time is my happy place. And let’s be real — I’m usually the one with a Stanley cup in hand, cheering the loudest at the game.

Limeberry started as a passion project in my home office and has grown into a community of women who love comfort, style, and a good laugh. I’m so grateful you’re here and can’t wait for you to experience the joy (and coziness) of a Limeberry tee!

Our Location

Oswego

432 Treasure Drive, Oswego, IL 60543

Permanent Jewelry

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