I’m so happy you are here and checking out our website!👀
Meet our #bossbabe, CEO, and Owner, Dana Hicks. Dana started Limeberry out of her own home in 2013, in hopes of bringing in more income, wanting to take her family on epic vacations, and of course, believing that timeless fashion should never cost a fortune.
In 2014, Dana started selling her unique, boutique tees on the “Daily Deal” website, Jane.com.
Over the years, and with the help of a team of #rockstar women and the continued support from her incredible husband and two beautiful daughters, Dana built her company into what it is today—a national online boutique that curates sophisticated and classy styles for the modern glow-getter.
We are so grateful for our amazing customers who believed in Dana’s dream, her team, and her small business. Your support and love for Limeberry has allowed us to expand into a new warehouse based out of Oswego, IL, a small town about an hour from Chicago. Now, we are fulfilling more orders than ever before and are excited for what’s next.
There is much more to learn about Limeberry, so check out our Team Page and Behind the Scenes on TikTok and Insta Reels! We LOVE hearing from our customers, so tag us, comment or just say “Hey Limeberry!!” on one of our socials! Thank you again for supporting us, and we hope to meet you one day digitally or at one of our Annual Limeberry Warehouse sales!
The Limeberry Team
Ok, Ok, here is more about Dana!
Hi, I’m Dana! I started Limeberry in 2013, working from home while my two girls were in school. I wanted to contribute to our family and travel fund as we LOVE to explore the world God gave us. Our favorite places include the beach and mountains! Time together as a family is a high priority for my husband, Kevin, and me.
Kevin is my biggest supporter and pitches in when needed and as his schedule allows. Every once in a while, he sneaks away his job to deliver snacks and lunches to the Limeberry Warehouse. He’s the best at bringing chocolate! My two daughters both work at Limeberry and compete in synchronized figure skating. They are pretty awesome teenagers and are such a blessing to me.
I have learned so much from being a business owner and boss. Here are a few of my high values: Quality Apparel, Great Customer Service, Honesty, Flexibility, and Giving Back! But let’s be real- I strive for the above values but know my team, and I make mistakes; we are real people, but we learn from them and hopefully correct our errors the best we can.
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